Thursday, June 5, 2014

Romans Go Home

The NFL has released the logo for Super Bowl 50, and that's what they're calling it.
So no "Super Bowl L" for us.

Of course, no logo release would be complete without a hefty dose of brandspeak, and the NFL is certainly not immune.
While continuing to feature the Vince Lombardi Trophy as the centerpiece of the Super Bowl logo, the use of “50” makes a bold statement about the Super Bowl and the historic 50th game. The gold “50” aligns with the preeminence of the Super Bowl, the silver trophy, and reflects the host region's historic Gold Rush in the broader setting of the Golden State.
That's known as the "National Version" of the logo; there's also a "Regional Version" incorporating not only the host stadium but several local landmarks:

The logo design builds on the permanent Super Bowl identity established in 2011 for Super Bowl XLV that positions the Lombardi Trophy with the host stadium. The Super Bowl 50 regional logo features the Lombardi Trophy in front of Levi's Stadium, the new home of the San Francisco 49ers. Reflected in the gold 50 are some of the iconic landmarks of the San Francisco Bay Area ghosted by the fog.
We are told that the Roman numerals will return for Super Bowl 51 — er, make that "Super Bowl LI" — in Houston. Until then, Romans go home!