I've tried to give the NFL the benefit of the doubt with its annual month-long pink promotion. Sure, I said, it needlessly sells out the uniforms' aesthetic integrity. Sure, it's a large exercise in look-at-me altruism. But at least the money goes to a good place, right?
pockets almost all of the money raised by selling pink merchandise. Ninety-five percent, to be precise.
"If the pink products have a typical 100% mark-up at retail, that means the NFL is keeping 90% of the profit from the sale of Breast Cancer Awareness gear," author Cork Gaines wrote. "And then consider that only 70.8% of money the ACS receives goes towards research and cancer programs. So, for every $100 in sales of pink gear, only $3.54 is going towards research while the NFL is keeping approximately $45 (based on 100% mark-up)."And there are plenty of those pink products. Nearly a thousand available on the NFL's online shop, as I write this.