NFC North Champions! Now Buy Something.

Today, the Packers beat the Bears in Chicago, clinching another divisional title and setting themselves up nicely to have the playoff road run through Lambeau Field.

The game ended at approximately 4:01 pm Eastern Standard Time. Twenty minutes later, I had this in my Inbox:

An hour and a half after that, and the NFL Shop chimed in:

Don't waste much time, do they?

Does anybody actually buy Divisional Champions gear? For a franchise like the Packers, that seems a pretty low bar. I guess the team can get in on holiday gifts by seizing the moment and emphasizing the only thing they've won so far, but I'm not a big fan. If the Packers advance beyond the divisional round, there will be better merchandise to buy. If they don't, I don't want a reminder.

Congrats to the team on today's accomplishment. But let's go get the next one; I want World Champions merchandise.