For those of us who've been wondering how the league would celebrate the 50th Super Bowl next February, today we learned the answer is two-fold:
- all season long; and
- with gold. Lots and lots of gold.
Not just a gold shield, but also all 3D-ified, with gradients and everything.
That's not all; the various event logos used by the NFL, including Thanksgiving, Kickoff, Draft and playoff logos will also be decked out in the new color scheme.
If that wasn't enough for you, the draftees will be walking down a "gold carpet" at the Draft next month.
Starting in Week 7, all teams will be wearing sideline gear with logos trimmed in gold. Here's the Patriots' version:
For the game itself, the NFL has decided that the plain boring old Lombardi Trophy just isn't enough to mark this momentous occasion. The winner of the game will get an additional trophy, this understated and subtle thing:
And finally, the 50-yard numbers will be painted gold at every stadium for every game this year. Just in case you can forget for a moment.
I often wish they put as much effort into remembering the real Golden Age of the NFL, but that would be admitting the existence of a time before we counted our championships by Roman numerals. Still, a boy can dream.