Monday, September 15, 2014

The Acme of Mistakes

This really shouldn't bother me as much as it does. But I can't help it.

This is the new "Acme Packers" logo for 2014. You may infer that it's an old logo from 1921; they're certainly trying to imply it. But it's all balderdash. This logo was created sometime over the past year, possibly by NFL Properties or a private design firm. I guess the previous design didn't sell.

It's better-designed than last year's version. The layout is good, not overly-detailed. But the "AP" monogram doesn't make much sense. Worse yet, it compounds the "1921" problem with the flatly-inaccurate "FOUNDED 1921" slogan. No, they weren't, no matter how much the NFL wants to pretend that they were.

Of course, they're ready to slap this mess across any manner of merchandise:

If you really like the logo, you can buy a massive 3 foot by 3 foot version to slap across your wall.

And heck, they'll even through in last year's inaccurate fauxback logo as part of the package.

A clear case of subtraction by addition. Not even a bonus "Holstein Heisman" logo can redeem it.

No comments: