Friday, July 22, 2011

Pack This.

Apparently the Packers have decided that they need a logo to go with the throwback alternate uniforms. And this is what they came up with.

What a mess. It's pretending to be a vintage logo, but it's a brand-new pretender. Worst of all, it's incredibly ugly. The "AP" monogram is nonsensical, the layout is awkward, and the "We Pack It" slogan is nothing short of cringeworthy.

At least "1921 FOOTBALL" doesn't quite repeat the bogus claim that the Packers were established in 1921, but it walks right up to the edge.

It's worth noting that the Packers haven't released a flat version of this logo, nor do they use it online. It's only for merchandise.

I guess that actually makes the ugliness relevant. Anything this crass and openly commercial should be ugly.

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