Tuesday, April 28, 2015

Goodbye Curly, Hello 1919.

Rest in Peace, Curly's Pub.

The Packers have unveiled renderings for Lambeau Field's new atrium restaurant, the 1919 Kitchen & Tap. Located on the main level of the atrium, it replaces Curly's Pub, opened in 2003 as part of the extensive stadium renovations.

The interior of the restaurant looks amazing, to be sure.

A contemporary feel and massive improvement over the general TGI Friday's vibe of the old place. I love the clever touch of play diagrams burned into the wood tables.

But if the decor itself is an upgrade, what about the name?

On the one hand, I can't really argue with having an ever-present reminder that the Packers were founded in 1919, no matter what the NFL wants to believe. But on the other, I think it's a shame to lose the really unique "Curly's Pub" branding. "1919" is sterile and gerenic, while "Curly's" was welcoming and had some personality. And when choosing a place to hang out, I'll pick a "pub" over "kitchen & tap" any day.

The logo for 1919 is even worse than the name. It's bland and corporate, lacking all character. It has that sort of general inoffensiveness ad agencies love. This logo would be more at home in a corporate commissary, or a stadium with multiple-tier overhangs and plastic seats.

They couldn't even be bothered to use a font with any relevance to the Packers' own brand: no stencils? No jersey block numbers? Weak sauce.

Not only did Curly's Pub have a better name, it had a fantastic logo:


There's the man himself. Squinting in the sun, master of all he surveys.

It looks even better in monochrome green:

Yelp/Jana H.

Given the general æsthetics of Lambeau Field, that would have been much more appropriate than the regular two-tone version.

So raise a glass to Curly's Pub: you may be gone, but you won't be forgotten.

Yelp/Ricky J.

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