Wednesday, August 26, 2015

The Spirit of Curly Lambeau on the Sidelines

Along with the new throwback alternate jerseys, the Packers have started selling sideline gear and fan merchandise featuring the classic blue and gold color scheme and a new "GREEN BAY PACKERS" wordmark.

The lettering is obviously based on this 1949 sideline jacket, which I posted in 2009. With its unique three-line layout, it squares off the words and fits well across a cap, jacket or t-shirt.

What's also interesting is that they're treating this wordmark just like a logo, dropping it into the standard merchandise templates for the throwback sideline gear.

I wonder if this means the wordmark logo will make it to the Style Guide, and if the team will use it as a primary logo in connection with their annual social media rebranding. Two years ago I bemoaned the lack of a proper throwback logo they could use in place of the iconic "G" during Throwback Week; we'll see if this is their solution.

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