Wednesday, October 14, 2015


A few months ago, I wondered if the Packers would be using their new throwback wordmark as a proper logo during their throwback-uniform weeks. Well, yesterday the team made it official by adopting it as their Twitter icon.

I do love this wordmark, inspired by the late 1940s sideline jackets. The letters are obviously hand-drawn with all the idiosyncrasies you'd expect. It would probably be more effective as a social media icon if the team had put it on a blue background; gold text doesn't read very well against white, especially at this small size.

To compliment this new icon, they have also updated their Twitter header photo, with a blue-and-gold photo of Don Hutson and Tony Canadeo, the legendary Gray Ghost.

Nice overall effect; I always like to see the throwback colors.

Interestingly, the Packers have not updated their main website to match, as they did in 2010, 2011, 2013, and last year (the Packers didn't wear the alternate uniforms in 2012).

Shame. I always look forward to that.

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