Friday, October 18, 2013

Blue in the Face

As they have in past seasons, the Packers are marking this weekend's upcoming throwback game with a new (blue) splash page:

They've also created a retro logo to promote the game (as well as assorted tie-in marketing opportunities).

I really like this logo, particularly when compared to the "Acme Packers" logos they've been merchandising for the last several seasons. I especially love how they've incorporated the gold helmets they'll be wearing to conform to new league safety mandates.

Part of the problem for these throwback games is the lack of a proper logo to replace the iconic "G". Previous attempts have ranged from bad to awful. Anything they can do is a step in the right direction.

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